edcha##er

20th March 2015 at 00:00
We bring you discussion, debate and issues from around the web and around the world by focusing on the most popular educational hashtags on Twitter

When you think of brands, soft drinks and trainers (or even education publications) are more likely to come to mind than schools. Or indeed individuals within those schools.

However, a recent #edchat asked whether personal branding was coming of age thanks to social media and, if so, how educators could brand themselves - as well as teaching their students to do the same.

"Branding is proactive," @casehighprinc noted. "It allows you to tell your story before someone else does."

However, that story can be longer-lasting than students may realise. @RobSahliAP stressed the importance of teaching young people that their online life could come back to haunt them: "Social media has the habit of sticking around. What you share is a part of your brand."

And @iNorrish reminded everyone that employers can very easily find information beyond what is presented in a CV. "You will be googled. Protect your reputation by curating the person you want to be known as," he said.

Meanwhile, @tkraz emphasised that teachers have two audiences to consider when it comes to branding: "Classroom persona has always been a teacher's `brand'. Social media is an external brand that is not always the same."

Sarah Cunnane

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