From Little Falls on the Mississippi to Glasgow on the Clyde is 3,700 miles as the crow flies. A long way but worth it, says Atomic Learning's vice-president, Dan Meyer: "This is our first visit to SETT although we have exhibited at the last two BETT Shows. We have a growing base of school customers in the UK, and have had very positive feedback about our product."
Atomic Learning delivers web-based training and support for dozens of everyday software applications, says Mr Meyer.
"Training is delivered through short, show-and-tell movies that provide answers to those very common 'How do I do that?' questions."
A subscription to Atomic Learning provides more than 15,000 tutorials on 80 different software applications. But the library is continually updated with an average of 500 new tutorials every 45 days.
"We have recently released tutorials on Promethean ACTIVprimary and ACTIVstudio, TextEase and Clicker," says Mr Meyer.
"It's like having a technology specialist in every classroom."