Scottish Vocational Qualifications are so exciting that they should sell themselves - even to Argentinians. But Motherwell College threw in 10 inflatable frogs just to make sure it won a pound;50,000 order on the pampas.
Or it may have been a kilt that clinched the deal. It was worn in Buenos Aires by Howard McKenzie, managing director of Amcol, the college's independently run business division.
Spanish-speaking principal Richard Millham tells the tale with Borgesian brevity: "We were heading for an important exhibition which we knew would be full of the same boring stands - tables with piles of leaflets and uninspiring posters on the hoardings.
"So we decided to do something completely different. We lined up the frogs on the table with nothing else. No literature, just Howard in his kilt. The response was incredible. We had easily the busiest stand that day."
Millham doesn't explain how they came by the inflatable frogs. Magical realism, presumably.