Experts standby to test products aimed at children with learning difficulties
Formative Fun, a company founded by a teacher to market educational toys and games, is set to launch a new advisory panel at the Education Show. The company has gathered experts from science, maths, speech and language, dyslexia and severe learning difficulties to improve its service by reviewing existing products.
In the long term, it also aims to evaluate new products and advise on their suitability to help overcome specific learning difficulties.
The panel members are Judy Denziloe, who specialises in severe learning difficulties; speech and language expert Wendy Kibblewhite; Diana Hillage, who is interested in maths; Godfrey Hall, science specialist and Ellie Farmer - a specialist in dyslexia.
Th plan is that they will meet several times a year to discuss their endorsements.
They will also make a number of planned appearances at Formative Fun's stand at the Education Show where they will be available to answer visitors' questions.
Formative Fun specialises in educational games, toys, books and CD Roms for children of all ages, aiming to cater specifically for different special needs.
All products are chosen to meet at least one learning criterion, support the Numeracy and Literacy Strategies, the four key stages and Early Learning Goals.
Formed ten years ago by ex-teacher Jane Warren, the Dorset-based company now has more than 20 retail outlets across Britain and Ireland with an additional network of distributors and a mailweb order service.