Going to work on a slogan

3rd November 2000 at 00:00
NO one forgets a good advertising slogan, so the Teacher Training Agency is chancing its arm with a series of adverts to attract recruits to the classroom.

Potential primary teachers are transported to the sunlit realm of Teletubbyland where an ethereal voice asks that vital question: "Could you teach multiplication?" Eh Oh.

Secondary teachers are expected o sign up in their droves when they see a clip of the French aristocracy losing their heads in the revolution. The voice asks:

"Can you bring the dead back to life?"

But if all else fails, there's always baser motives. One advert features a shot of six pianos on the beach with the voice-over: "Can you imagine being given six grand for training?"

Log-in as an existing print or digital subscriber

Forgotten your subscriber ID?


To access this content and the full TES archive, subscribe now.

View subscriber offers


Get TES online and delivered to your door – for less than the price of a coffee

Save 33% off the cover price with this great subscription offer. Every copy delivered to your door by first-class post, plus full access to TES online and the TES app for just £1.90 per week.
Subscribers also enjoy a range of fantastic offers and benefits worth over £270:

  • Discounts off TES Institute courses
  • Access over 200,000 articles in the TES online archive
  • Free Tastecard membership worth £79.99
  • Discounts with Zipcar, Buyagift.com, Virgin Wines and other partners
Order your low-cost subscription today