Young people are to be the key focus of a campaign in Scotland's capital to show that, in spite of the economic downturn, jobs are still available.
Via its Working Capital project, Edinburgh City Council plans to show that it is not all doom and gloom in today's jobs market.
A poster that will go out to schools, college and Careers Scotland offices has been designed to highlight where work is available.
Old-style secretarial and clerical jobs, skilled machine operators and jobs for unskilled workers are on their way out, it tells them. Nine out of 10 jobs in Edinburgh are in the service sector, it says.
The poster also draws attention to the fact that Edinburgh's two biggest employers, City of Edinburgh Council and NHS Lothian, will need to replace almost a third of their staff over the next 10 years, representing more than 12,000 careers. It also highlights the kind of skills the council expects to be needed in "tomorrow's jobs market" in 2017.
City education leader Marilyne MacLaren said: "We want to highlight careers that are likely to exist in the city in the future across a range of vibrant sectors and make it clear to young people that, despite current global problems, Edinburgh is still a city of great opportunity."