Healthy eating: PETA's McCruelty campaign

21st August 2009 at 01:00

Original magazine headline: Unhappy meals

If talk of health benefits and five-a-day isn't buttering the parsnips, animal rights activists have hit on a new tool to promote healthy eating: tell children where their McNuggets come from.

People for the Ethical Treatment of Animals (PETA) has been ruffling a few feathers with their McCruelty campaign, aiming to highlight what the group claims is a cruel slaughter process for chickens destined to end up in a McDonald's carton.

Campaign logos include a knife-wielding Ronald McDonald and upside-down chickens with blood dripping from their throats. An accompanying video shows chickens suspended by the legs struggling before and after their throats are cut and they are plunged into boiling water.

Some parents have objected to the group targeting children with such graphic scenes, but PETA argues that children exposed to violent films or video games will take these images in their stride.

In response, McDonald's says it promotes animal welfare and supports slaughter methods that stun the chickens before they are killed. But as PETA's campaigns start to get more attention, chances are McDonald's isn't lovin' it.

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number


The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now