Readers will recall Edinburgh teacher Jane Cooper who shamed her publisher's parsimony by organising her own launch party for her first book, How to Pass Standard Grade English.
Honour has been restored, however, with the publication of her second racy number, Intermediate 1 English (co-authored with fellow Edinburgh teacher Annie Rayner).
Her publishers relented and pushed out the boat in co-operation with Blackwell's Bookshop in a first venture for both companies: the official launch of a school textbook. Well, you would have a launch in a boat, of course.
"Educational publishing isn't regarded as sexy or glitzy," John Mitchell of Hodder Gibson said (probably unnecessarily), "so we can't usually afford a launch." At least, we think he said launch - it could have been lunch.
Mitchell said Hodder was happy to break the mould on this occasion.
"Although Jane didn't invite us to her first launch, we're pleased to say we don't hold grudges," he grovelled.
Ms Cooper looked suitably grateful, but it could have been she was overwhelmed by the wine and nibbles.