Children need lessons in the art of watching a film at the cinema - without constantly texting, eating or chatting, according to the organisers of National Schools Film Week (NSFW).
Teachers are being asked to help children control the urge to talk, turn off mobile phones - "mute" setting does not count - avoid bashing the backs of the seats in front and not eating noisily or leaving popcorn strewn all over the floor.
"If, as is true of many children, you are only used to seeing a film in a domestic settings with all the distractions of home - mobile phones or the internet - then being asked to concentrate exclusively on a film in a cinema can be challenging," said Nick Walker, director of NSFW.
"A lot of such negative behaviour can be tackled in advance if teachers actively involve students in thinking about the film they are due to see or prepare questions to ask the many experts we line up to introduce or discuss the films after they are screened."
Ian Wall, director of Film Education, which organises the film event, said: "It is important that we take this chance to bang the drum for appropriate cinema behaviour alongside all the other opportunities attached to attending NSFW screenings."
The 15th schools film week, a festival where 500 cinemas will put on 2,500 free screenings for more than 400,000 pupils, will run from October 14, 2010.
In its guide for teachers taking part in the festival, Not Just a Trip to the Movies, the charity gives tips on how to prepare for the trip and ideas on how to follow up in the classroom afterwards, such as how to choose which film to watch and writing reviews.
Magazine, page 26.