(Photograph) - It's not often ScottishPower encourages people to switch off. But the corporate giant has joined with Friends of the Earth Scotland to persuade more youngsters to switch on to reading and away from their computers and televisions, while also learning about conserving energy.
The two have come together to launch "Read for the Future", which invites P7 pupils to compete with their peers to read as many books of their choice as they can within an eight-week period, collecting sponsorship as they go.
They will also be asked to think about how they can use energy more responsibly.
The money raised from the challenge, which is planned to coincide with Energy Efficiency Week from October 23-29, will go towards Friends of the Earth's Greener Homes project. ScottishPower will give the school that raises the most money an SCube, a renewable energy package which explores how wind, wave and solar energy are produced. The pupil who reads most books will receive Pounds 50 worth of book vouchers.
This is the first Scotland-wide competition, following a pilot in Edinburgh and Glasgow. Youngsters from Glasgow's Kirkhill primary (above), which won last year, are said to have improved their reading skills as well as becoming more energy aware.
* Details from Gillian Hamilton at the BIG Partnership (0141-333 9585 or email firstname.lastname@example.org).