Logo alone won't promote learning
The AOC represents the interests of colleges to a largely official audience, NATFHE represents the interests of lecturers to employers, while Learndirect has to attract consumers to learning. The brand execution reflects thee roles.
Second, when it comes to education, first impressions do not last. While the Learndirect brand must do its job to stimulate the first call it is the quality of the advice and learning that forges the service's identity.
Marketing learning is much more than getting the graphics right.
Campaign for Learning
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