'The Lynx effect'

21st April 2006 at 01:00
Last month the Staffroom at www.tes.co.uk devoted a long and pungent thread to the over-use of powerful deodorant in class by Year 9 boys; some primary children also had the habit.

After PE lessons was the trouble spot and Lynx was the guilty fragrance (one teacher made her boyfriend stop using it "because he smelled like a Year 9"). Since a TES news story appeared on March 24, it has been picked up by the Press Association and online news sites, as well as German TV and the US-based urban legends site www.snopes.com, where posters have expressed their sympathy. And Unilever, maker of Lynx, enjoyed the sweet smell of publicity.

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