Magazine editors are putting aside commercial rivalries next week to offer a golden Hello! to secondary schools. A stack of 60-page glossies will be delivered free to schools as the magazine industry's contribution to the National Year of Reading.
Periodical Publishers Association members from Smash Hits to New Scientist have contributed spreads to The Mag, a full-colour A4 publication aimed at 13 to 17-year-olds. Most of the content comes from adult titles - the interview from 19 with 12-year-old Stacey ("I'm so happy I met my real dad") is an exception - and covers a wide range of interests from sport (PlayStation and Mountain Bike Rider), films (Empire) to music (NME and Melody Maker).
For current affairs, there's Hello! on one hand and The Big Issue on the other, with The Economist on starbursts and sea monsters.
All secondaries in the UK should receive up to 60 copies of The Mag by the end of the month. The PPA is also offering pound;500 for the best idea for using the magazines in a classroom project.
For more details of the project, contact Safo Kordestani at the PPA on 0171 400 7520, or e-mail at email@example.com