Maths - In the spotlight

6th July 2012 at 01:00

Box office smash

The financial risks of movie-making might be a thing of the past now that a group of Japanese physicists has created a maths model to predict box office success.

What is it?

Scientists studied the daily advertising costs of 25 films appearing in Japanese cinemas and measured word-of-mouth presence on social networking sites, to help them make revenue predictions that correlated, approximately, with the films' actual box office takings. The research, recently published by the UK's Institute of Physics, studied the Japanese releases of films including The Da Vinci Code, Transformers (above) and Avatar, and found that the number of daily blog posts about each film roughly paralleled its total revenue.

Why is it useful?

Pupils can view the world with mathematical and analytical eyes. There are also other trends that pupils could learn to understand or dissect using maths. The Japanese researchers now plan to apply their box office model to online music, local events and noodle cups.

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number


The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now