2nd June 2006 at 01:00
To: Hubs, Providers and Partners

From: The customer feedback committee

Subject: Update on the latest user survey

As most of you will know, the 2006 survey of learners created some unintended publicity for Ufi. The story ran in all the tabloids - with The Sun putting it on page 5, next to the latest news about Rooney's foot. The minister was delighted with all the media attention - apparently there's been an invite on to Richard and Judy.

It took some time to explain that the questionnaire had been sabotaged by an unhappy employee. We were particularly irritated because the department didn't seem to be able to spot the spoof questions from the real ones.

Some of the answers do raise questions of delivery and user perception. Who would have thought that 27 per cent use learndirect participation as a cover for extra-marital affairs, or that 12 per cent are planning to sign up for more learning because they fancy the person at the next keyboard?

Seventy six per cent reported that signing on for a learndirect course had improved their lives in some way. It's heartening to know that 38 per cent were now able to participate in computer dating, 12 per cent were buying and selling items on e-Bay and an impressive 42 per cent were actively engaged in some kind of finance deal, often with business contacts in Nigeria. All good evidence of user upskilling as I'm sure you will agree.

The experience has helped us re-focus our interaction with stakeholders. We are still working through the detail , but we think that the questionnaire has helped us identify new interface opportunities, with added value for learners and cost plus incentivisation for providers.

New courses will focus on chat room etiquette and online gaming. Instead of the module on building a good CV, we intend to run a short course on improving your online dating profile, with advanced image manipulation at level 2.

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number


The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now