Mixed media messages

15th October 2004 at 01:00
Images in films and magazines of smoking, drinking and drug-taking have more effect on children than anything else they might be told, research has revealed.

Surveys of 450 secondary pupils found that visual impressions of smokers as "cool" and drinkers as "one of the lads" could affect people without them being aware of it.

Lead researcher Professor Paschal Sheeran, from Sheffield university, dismissed the idea that advertising images, including pictures of slim young women, have no effect on those who see them.

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number

Comments

The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now