Mixed media messages

15th October 2004 at 01:00
Images in films and magazines of smoking, drinking and drug-taking have more effect on children than anything else they might be told, research has revealed.

Surveys of 450 secondary pupils found that visual impressions of smokers as "cool" and drinkers as "one of the lads" could affect people without them being aware of it.

Lead researcher Professor Paschal Sheeran, from Sheffield university, dismissed the idea that advertising images, including pictures of slim young women, have no effect on those who see them.

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