Neologism is the new blank

8th October 2004 at 01:00
With the recent relaunch of Modern Apprenticeships as "Apprenticeships", this column speculated over whether the powers-that-be might go a step further and turn "New Labour" back into plain old Labour.

But when Prime Minister Tony Blair made his speech at the Labour party conference in Brighton he referred to the now-outdated "Modern Apprenticeships".

It seems all the expensive "rebranding", with the help of Chancellor Gordon Brown failed to reach Number 10's ears.


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