Jamie Oliver's TV series has provided an excellent peg upon which Labour can hang its healthy eating policies. Little of what the party announced this week is new, apart from an unspecified sum for a school meals trust and capital for kitchens. Nevertheless the celebrity chef has brought healthy eating issues to life in a way that no manifesto can. Now Labour has to put its money where its mouth is, with enough cash for decent food and the imposition of tougher standards - including the contents of vending machines (page 1).
But let us be clear who Labour's so-called mini-manifesto for children is really for: voters with children.