Parking fines sans frontieres

23rd October 1998 at 01:00
In the cosmopolitan city of Salisbury, they quip that you can get a parking ticket in 10 different languages. Council-employed car park attendants have been retrained and renamed "city ambassadors" in a bid to "dispel the myth that they're nasty people", said head of economic development and tourism, Sandy Hopkins.

The revamp is not just politically correct gloss, since the customer-friendly diplomats of Salisbury's car compounds have recently returned from learning a raft of new skills at Salisbury College.

The initiative forms part of Tourism 2000, a district-wide marketing partnership that includes 270 private sector members and the college. Members were very keen to sponsor the car park attendants. Since tourism is worth Pounds 86 million to the local economy, they are pulling together to try and make Salisbury the most friendly place in England.

The 14 attendants took a Welcome Host course followed by eight sessions of language training at the college. They learnt basic phrases in French, Italian, German and Spanish that will equip them to greet Salisbury's annual influx of two million visitors.

"It's great to see the attendants speaking to visitors in their own language", said Ms Hopkins.

Log-in as an existing print or digital subscriber

Forgotten your subscriber ID?


To access this content and the full TES archive, subscribe now.

View subscriber offers


Get TES online and delivered to your door – for less than the price of a coffee

Save 33% off the cover price with this great subscription offer. Every copy delivered to your door by first-class post, plus full access to TES online and the TES app for just £1.90 per week.
Subscribers also enjoy a range of fantastic offers and benefits worth over £270:

  • Discounts off TES Institute courses
  • Access over 200,000 articles in the TES online archive
  • Free Tastecard membership worth £79.99
  • Discounts with Zipcar,, Virgin Wines and other partners
Order your low-cost subscription today