The Alistair Campbell touch has infiltrated the Professional Association of Teachers. The union has put out a list of dos and don'ts when dealing with the press which would do Mr Blair's famous factotum proud.
"An interview is not about answering what you think are irrelevant questions," says the guide. "It is about getting across a point of view, so, although you must address every question which is put to you, you should concentrate only on those that concern your message."
Mr Campbell, a teetotaller, would also applaud the advice for PAT interviewees to keep off any "hospitality" booze provided before a TV chat show.