It was too good a headline to miss. "Mountain studies reaches new heights"
ran the press release from the people behind the University of the Highlands and Islands project.
This was to inform us that Martin Price, director of the centre for mountain studies at Perth College, one of the partners in the project, has been appointed to a professorship - "the first of its kind in the world", they say.
We wonder if this is wise. Price's travel bill could put a considerable strain on resources since, we are told, he has carried out research in the mountains of North America, Europe and Siberia since the late 1970s.
Come to think of it, however, it might prove more costly exploring the far-flung terrain of these islands. The new post may come with, er, a price.