* Cambridge Reading is one of Cambridge University Press's most ambitious ventures to date. A reading scheme for primary schools which has taken three and a half years of intensive development and an investment of more than Pounds 2million, it will eventually boast 101 titles, more than 90 of them in colour. The first two phases - for reception and Year 1 - were published last month. Materials for the whole of key stage 1 will be available by September.As well as story, poetry and information books, Cambridge Reading includes Big Books, Flipover Book, phonic games, worksheets and computer software.
Cambridge University Press, The Edinburgh Building, Shaftesbury Road, Cambridge CB2 2RU. Tel: 01223 312393. Stand PV206.
* Storyworlds, a new reading project for key stages 1 and 2, due to be published in April, is being promoted vigorously by Heinemann with a Storyworlds hotline, newsletter and roadshow. It provides, they say, exceptional support for the beginning reader, stories "with real appeal for young children" and includes a very wide range of styles and contexts. It also has very gradual, controlled progression. An unusual feature is a dual text shared between adult and child.Heinemann Educational, Halley Court, Jordan Hill, Oxford OX2 8EJ. Tel: 01865 314002. Stands PV88 and 62.
* Star Science, a new primary science scheme with an emphasis on progression, is launched this month by Ginn. Claimed to be the first primary science scheme designed to deliver the l995 curriculum, it is divided into 10 themes including Ourselves and Others; Animals; Sound; Change and Materials. Used as a whole programme, it aims to offer full coverage of the curriculum requirements for science. Ginn is also promoting Abacus, a new primary mathematics scheme due to be published in April. Its straightforward management system will cater for differentiation, says Ginn, and special teacher cards will offer "unrivalled support" to teachers. Ginn and Company, Prebendal House, Parson's Fee, Aylesbury, Bucks HP20 2QY. Tel: 01296 394442. Stand PV258.
* The first phase of the new Longman Primary Maths project for children aged 4-6 is launched this month. It is, says the publisher, comprehensive, easy to use, progressive throughout the scheme and designed to build pupils' confidence with number and number facts. There is a wide range of structured activities and mental maths activities are provided for every lesson. Longman Education, Longman House, Burnt Mill, Harlow, Essex CM20 2JE. Tel: 01279 623290. Stand PV196.
* English to GCSE is described by its publisher, Oxford University Press, "as a unique revision and practice book for GCSE students, covering all the skills they will need for both their Language and Literature examinations". It advises students on planning coursework and revising for their exams and helps them measure their progress with annotated examples of students' work. Also new from OUP are additional branches to its Oxford Reading Tree scheme, including the new Rhyme and Analogy Story Rhymes and support materials developed to introduce children to letters, sounds and rhyme. Oxford University Press, Walton Street, Oxford OX2 6DP. Tel: 01865 56767. Stand PV40.