Adventure stories, book clubs, e-books - when it comes to getting boys to read, it seems no page has been left unturned. But, for all the research and advice, it may be that one avenue has been left unexplored: reading on the loo.
All that is about to change, however, after a Japanese company came up with the world's first book on a loo roll.
The manufacturers have aimed their first venture into the market at horror fans, with a short story by Koji Suzuki, author of Ring, which was made into both a Japanese and a Hollywood film.
Given how much boys like to read on the loo, schools should not pooh-pooh the idea. Stocking toilets with books could transform a school's reading culture. So even if the library were empty, boys might be digesting wisdom in the WC, giving a whole new meaning to the chamber of secrets.
Mr Suzuki's story takes up 3ft of toilet paper and can apparently be read in just a few minutes - although this does beg the question of what to read for the remaining quarter of an hour.