Sounded out

9th December 2005 at 00:00
"Synthetic phonics exhiliration" (sic) is the headline over a press release, er, spelling out the delight of Jaz Ampaw-Farr, managing director of Which Phonics Ltd, at the Government's wholehearted embrace of synthetic phonics. Ah, but how do you teach PR companies non-phonetic words?

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