* Plan well in advance. Many popular authors and illustrators are booked up, sometimes for more than a year ahead.
* Consider what you expect children to get from the Week: this will help you plan activities that are appropriate.
* Appoint one person to take responsibility for keeping everyone up to date - including the secretary and caretaker.
* Involve parents, Parent Teachers' Association and governors in fund-raising, perhaps giving each group a specific target: paying for an author, or a set of books.
* Make sure you know what a visiting author is willing to do, and that the children read his or her books beforehand.
* Publicise the Week as widely as possible, in launderettes, restaurants and doctors' surgeries, as well as in bookshops and libraries.
* Buy colourful materials or create them in school - posters, bookmarks, badges, etc - to promote the Week.
* Run a book fair or club during the Week. Bookshops or specialist book fair companies can usually provide a collection on your theme.
* Ask children to bring in books they no longer want or have grown out of, and organise a book swop.
* Organise a Parent Teachers' Association evening about children's reading, with displays of children's work and a bookshop.
Further Information Suggestions for Celebrating Books A guide for children's book week organisers, free leaflet (brief extracts above). Looking for An Author? A directory of authors, illustrators and poets who participate in book events (Pounds 4.99). Both publications available from Young Book Trust, Book House, 45 East Hill, London SW18 2QZ (0181 870 9055).