Supermarkets lingo

26th March 2004 at 00:00
BOGOFs: buy one, get one free offers.

Dry goods: beans, flour, sugar.

Gondolas: the main blocks of shelving. Increasingly, these are being reduced in height to reduce the sense of being in a labyrinth or prison.

Grab and go: the opposite of browsing. These shoppers often use lists to control their purchase decisions.

Impulse buys: this self-explanatory term is an example of marketing language that has entered mainstream usage

Loss Leaders: an article offered below cost to attract customers.

Pile 'em high, sell 'em cheap: a principle of early supermarket shopping, now superceded by more subtle forms of in-store promotion and stocking.

Plinths: the end of aisle shelving usually devoted to offers or the promotion of unusual or expensive items.

Produce: fruit and vegetables.

Sell-by dates: another example of marketing

language entering mainstream usage.

SKUs: single (K)onsumer units - in other words, specific products. In areas of the store where there is a mass of SKUs, shoppers can experience significant difficulty locating the items they need.

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