Supermarkets lingo

26th March 2004 at 00:00
BOGOFs: buy one, get one free offers.

Dry goods: beans, flour, sugar.

Gondolas: the main blocks of shelving. Increasingly, these are being reduced in height to reduce the sense of being in a labyrinth or prison.

Grab and go: the opposite of browsing. These shoppers often use lists to control their purchase decisions.

Impulse buys: this self-explanatory term is an example of marketing language that has entered mainstream usage

Loss Leaders: an article offered below cost to attract customers.

Pile 'em high, sell 'em cheap: a principle of early supermarket shopping, now superceded by more subtle forms of in-store promotion and stocking.

Plinths: the end of aisle shelving usually devoted to offers or the promotion of unusual or expensive items.

Produce: fruit and vegetables.

Sell-by dates: another example of marketing

language entering mainstream usage.

SKUs: single (K)onsumer units - in other words, specific products. In areas of the store where there is a mass of SKUs, shoppers can experience significant difficulty locating the items they need.

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number

Comments

The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now