Students taking leisure and tourism courses at college are being misled into believing they are entering a fast track into the industry, the English Tourist Board says.
In a highly critical analysis of the increasingly popular vocational qualifications in the sector, the board's head of training Richard Allen issues pleads for honesty about slim job prospects.
The tourist board's training magazine says the situation is worsened by employer confusion over the relationship between national vocational qualifications and the broader general national vocational qualifications. The industry must make more effort to understand the new generation of awards, and the National Council for Vocational Qualifications must make sure high standards are maintained.
The attack comes after recruiters in the broadcasting industry claimed colleges and universities were misleading media studies students over the value of their qualifications in the job market.