A new campaign is urging parents to spend ten minutes of quality reading time with their children every night to improve their literacy skills.
The Assembly government's Take Five, Read for Ten literacy campaign, launched at the national Eisteddfod earlier this month, urges parents to play an active role in their children's reading habits.
The campaign forms a key part of the government's National Literacy Plan, which will be launched in the autumn.
A leaflet with tips on how to support children in their reading is available at leisure centres and will be available to all primary schools in the autumn.
It suggests reading to children every night, joining a library and visiting bookshops or car boot sales for bargain books. The leaflet also emphasises that reading is not just about books, and can include things such as football programmes, comics, recipes, rugby magazines, emails, computer games - even text messages.
Education minister Leighton Andrews said: "I want children to develop a love of reading. This new campaign encourages adults to take time out of their hectic lifestyles to spend ten minutes each day reading with a child.
"Strong basic skills developed from an early age can have a huge impact on a person's life. The ability to read - and read well - helps young people as they access the wider curriculum and further down the line when looking for work." de.