Warning over false claims

12th May 2000 at 01:00
SCHOOLS and colleges should beware of misrepresenting or exaggerating their pupils' past exam performance in advertisements to attract new students, the Advertising Standards Authority has warned. It recently upheld five complaints against three sixth-form colleges and Durham University. Colleges were criicised for not making clear the year in which results were achieved or making unqualified claims of excellence based on only some of their students' achievements. The university was successfully challenged over claims made for its PIPS baseline assessment programme for children starting school.

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