Word to the wise

30th October 1998 at 00:00
Before Gio Benedetti, head of Benedetti International, accepts another invitation to address a school audience he would be advised to tone down his language.

The 300 senior pupils at a Renfrewshire Enterprise and the local Education Business Partnership event last week were treated to an inspirational address punctuated by an ordure metaphor originally more familiar on the other side of the Atlantic. Benedetti had run up 18 references when Jotter gave up and went back to the crossword. Young listeners, no strangers to bad language, none the less have a sense of political correctness.

It was further affronted by his nudge-nudge, wink-wink remarks. To the boys he said that if you own an E-type Jaguar, "what else do you need, lads?" When demonstrating a high-tech clingfilm dispenser, he informed the girls:

"You'll love this."

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number


The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now