1.2.2 Market research GCSE Business Studies

In this PowerPoint presentation I cover:

The purpose of market research:

Methods of market research:

primary research: survey, questionnaire, focus group, observation

secondary research: internet, market reports, government reports.

The use of data in market research:

qualitative and quantitative data
the role of social media in collecting market research data
the importance of the reliability of market research data.

There are 5 exam style question at the end; to help you further.

Save for later
  • 1.2.2-Market-research.pptx

About this resource


Created: Feb 16, 2019

Updated: Mar 5, 2019

Whole lesson

pptx, 1 MB


Report a problem

Get this resource as part of a bundle and save up to 25%

Tes Paid Licence

How can I re-use this?