1.2.3 Market segmentation GCSE Business Studies

In this powerpoint I cover:
What is market segmentation?
How businesses use market segmentation to target customers:

  • Gender
  • Location
  • Demographics
  • Lifestyle
  • Income
  • age
    Market mapping to identify a gap in the market and the competition.
    Why do businesses need to segment their markets?
    Benefits of Market segmentation

There are also 5 exam style questions to help students remember the key points of this lesson.

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  • 1.2.3-Market-segmentation.pptx

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Created: Feb 17, 2019

Updated: Mar 5, 2019

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