This unit is designed to have students think critically about the advertisements they are exposed to in daily life. Students will learn a combination of persuasive devices used to persuade a target audience alongside the skills of visual literacy. Student will work with print, online, radio and television advertising material and learn to annotate these in detail. Students will be assessed on their ability to both analyse and create advertisements in these various forms with the unit concluding with students developing, planning and presenting a detailed advertising campaign on a new brand of bottled water.
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Good base resource, however, difficult to use to full ability without the resources that are linked in the unit e.g. PowerPoints, worksheets etc. Would be an excellent resource if they other aspects were made available.
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£5.00