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Template over 11 pages covering all key areas of research for this unit.
This resource covers all the key areas of research for any scenario in this unit. It enables pupils to complete research in the key areas like Competitors, Market share, target market and trends. It then provides space for the external factors and situational analysis such as SWOT, Product Life Cycle and even an Ansoff Matrix.
With the full Marketing mix and Extended Marketing Mix it also covers Costs, timescales, media used and the appropriateness of the campaign.
This is a template for them to complete - NOT pages of notes or completed research. I use this with my groups when they are doing their own supervised research over the six hours. They use it in combination with the mark scheme and model answer provided by Edexcel.
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Fantastic Resource. You've just saved me hours of work! I've got a very mixed ability group so the structure of this document will enable the brighter students to work independently but will also give structure to the weaker students. This is my first time teaching BTEC and really appreciate you sharing your resources.
This resource is great! Really useful to help students organise their research into helpful sections. The order and content coincides with the spec and what examiners will be looking for. Great layout, clear, concise and easy to follow - will really space out students research. I am very pleased will this purchase.
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