pptx, 2.31 MB
pptx, 2.31 MB

This full lesson covers B2 of Unit 17: Digital Marketing. The lesson centers around a wooden furniture business case study. Areas covered include;

  • Digital Strategies to Meet Set Objectives
  • Content Marketing (Relevance/Pressure to Keep Refreshed)
  • Paid search advertising
  • Search engine optimisation (SEO)
  • Social media marketing
  • Video marketing/Vlogging
  • Email marketing
  • Mobile applications (apps)
  • QR codes
  • Responsive website design

The lesson contains links to external media and several tasks to engage learners.

Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

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