pptx, 1.53 MB
pptx, 1.53 MB

This full lesson covers C1 of Unit 17: Digital Marketing. The lesson is highly practical and is centered around a new fitness clothing brand. Areas covered include;

  • Setting objectives
  • Target segment
  • Brand persona
  • Competition
  • Resource identification
  • Implementation planning and testing
  • Measurement against targets

Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

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