This full lesson covers B1 Planning Stage of Unit 22: Market Research. The session includes;
- Problem definition.
• Set research objectives.
• Determine what data is to be collected.
• Methods to be used:
o secondary and primary
o quantitative and/or qualitative.
Pilot questionnaire design:
o question type
o length of questionnaire
o avoiding bias
o relevance of questions to objectives.
• Pilot sampling plan.
• Probability sampling:
• Non-probability sampling:
• Sample size and effect on confidence levels.
• Pilot research.
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BTEC Level 3 Business Unit 22: Market Research Full Unit
This bundle fully covers Learning Aims A, B and C for Unit 22: Market Research. The bundle also includes two assignment briefs that assess these learning aims.
BTEC Level 3 Business Unit 22: Market Research Learning Aim B (Full)
This bundle fully covers Learning Aim B of Unit 22: Market Research, including; B1 Planning Stage B2 Implementation Stage
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A bit short and would have preferred for it to be a bit more detailed but it is still useful, thank you.
Thank you for the review. I would just like to add that for £3 a lesson they are a great starting point but I would recommend you add your own knowledge or further reading to enhance your delivery of my resources.
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