Michael Cawdrey's Shop
Michael Cawdrey's Shop
4.12153846153846190 reviews

I provide resources ranging from full lessons to assignment briefs for GCSE and BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.

pptx, 6.76 MB
pptx, 6.76 MB

This full lesson covers B1 Planning Stage of Unit 22: Market Research. The session includes;

  • Problem definition.
    • Set research objectives.
    • Budget.
    • Determine what data is to be collected.
    • Methods to be used:
    o secondary and primary
    o quantitative and/or qualitative.
    Pilot questionnaire design:
    o question type
    o sequencing
    o length of questionnaire
    o avoiding bias
    o relevance of questions to objectives.
    • Pilot sampling plan.
    • Probability sampling:
    o random
    o systematic
    o stratified
    o cluster.
    • Non-probability sampling:
    o quota
    o convenience
    o observation.
    • Sample size and effect on confidence levels.
    • Pilot research.



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6 months ago

A bit short and would have preferred for it to be a bit more detailed but it is still useful, thank you.

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