This BTEC Unit 2 Developing a Marketing Campaign June 2018 research looks into a marketing campaign that relates to the sale of vinyl records and associated products.
It is a collection of research that has been pulled together to make it quick and easy to follow.
Included in this is information lined to;
• media used
• message communicated
• marketing mix
• appropriateness of the campaign.
Additionally there has now been the inclusion of a suggested plan / outline of content that should be included in the report. This is something which could be useful for anyone unsure on the content to include.