CIE Business (9609) AS Level Unit 3 The Marketing Mix 1 - Price (AS Level)

A thorough classroom-ready presentation on Price from the Marketing Mix, as part of the Cambridge International Examinations Business Syllabus Unit 3 on Marketing. Connects seamlessly with the core approved textbooks and addresses all learning objectives.

This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 3 including:

• use and value of alternative pricing strategies including competitive, penetration, skimming, price discrimination, cost-based pricing
• define, calculate and interpret price elasticity of demand and suitable prices
• usefulness of price elasticity of demand when making pricing decisions

The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

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  • Marketing-Mix-Price.pptx

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Created: Oct 27, 2019

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