A thorough classroom-ready presentation on Price from the Marketing Mix, as part of the Cambridge International Examinations Business Syllabus Unit 3 on Marketing. Connects seamlessly with the core approved textbooks and addresses all learning objectives.
This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 3 including:
• use and value of alternative pricing strategies including competitive, penetration, skimming, price discrimination, cost-based pricing
• define, calculate and interpret price elasticity of demand and suitable prices
• usefulness of price elasticity of demand when making pricing decisions
The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.