Marketing Book 2 > Target Your Market = Lesson with Activity & Quiz!

Marketing Book 2 > Target Your Market covers 4 very important aspects of marketing:
~ The Concept of a Product
~ The Life Cycle of a Product
~ Terminology & Definitions
~ Selecting Your Target Market

Understanding a product and its applicability towards a selected target market helps marketing managers to direct a products life cycle for optimum profitability.

This book is a stand alone learning guide and part of Patty Ann’s Marketing Series. At the conclusion, each book includes a multiple choice to test student comprehension and fun, yet practical activity.

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Created: May 24, 2018

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