Marketing Book 2 > Target Your Market covers 4 very important aspects of marketing:
~ The Concept of a Product
~ The Life Cycle of a Product
~ Terminology & Definitions
~ Selecting Your Target Market
Understanding a product and its applicability towards a selected target market helps marketing managers to direct a products life cycle for optimum profitability.
This book is a stand alone learning guide and part of Patty Ann’s Marketing Series. At the conclusion, each book includes a multiple choice to test student comprehension and fun, yet practical activity.