2.1.1 The Role of Marketing: What marketing involves, what is a market, why the customer is king, adding value, how the marketing department works with other departments. Reflecting on your own purchase. (1 page)

2.1.2 The purpose of market research: Defining a market segment - looking at this in relation to car advertisements. The importance of asking the right questions. Introduces primary and secondary research in name only. (2 pages)

$2.60

  • 2.1.1-the-role-of-marketing.pdf
  • 2.2.1-Purpose-of-market-research.pdf

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