OCR GCSE Business Studies 9-1 The role of marketing, The purpose of market research
2.1.1 The Role of Marketing: What marketing involves, what is a market, why the customer is king, adding value, how the marketing department works with other departments. Reflecting on your own purchase. (1 page)

2.1.2 The purpose of market research: Defining a market segment - looking at this in relation to car advertisements. The importance of asking the right questions. Introduces primary and secondary research in name only. (2 pages)
$2.59
Save for later
  • 2.1.1-the-role-of-marketing.pdf
  • 2.2.1-Purpose-of-market-research.pdf

About this resource

Info

Created: Feb 26, 2017

Updated: Feb 22, 2018

Worksheet

pdf, 165 KB

2.1.1-the-role-of-marketing

Worksheet

pdf, 1 MB

2.2.1-Purpose-of-market-research

Report a problem