pptx, 1.44 MB
pptx, 1.44 MB

This lesson looks at the following learning objectives:

  1. To understand the different channels of distribution used by businesses including:

    • Retailers
    • Wholesalers
    • Telesales
  2. To be able to analyse the growing importance of e-commerce and m-commerce.

  3. To be able to use the marketing mix to inform and implement business decisions.

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