ppt, 1.46 MB
ppt, 1.46 MB
doc, 34 KB
doc, 34 KB
doc, 35.5 KB
doc, 35.5 KB

This resources provides a great activity for teaching ‘promotion’ as part of the marketing mix for small businesses covering GCSE Business (Grade 9-1) specifications such as Edexcel (Theme 1: Investigating small business).

The key lesson objectives are:

  1. State what is meant by the term ‘promotion’
  2. Explain the advantages and disadvantages of different types of promotion
  3. Justify which methods of promotion are most suitable for a small business

Students can work in pairs/ groups/ independently when completing the different tasks, and the tasks also encourage Bloom’s taxonomy higher level thinking skills.

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