This handout looks at a memo written by Churchill to his wartime cabinet on the subject of plain writing. Opposite Churchill's original there is a parody breaking all the rules he mentions (and a few more).
On the reverse, there is a textual analysis done by the tool available at http://www.usingenglish.com/resources/text-statistics.php, showing the quantifiable effects of using woolly language.
This could be a basis for web research into writing skills.
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