“Writing for a Purpose: Tourism Advert” is a comprehensive learning resource designed to support Key Stage 2 children in understanding the key features and purposes of creating an effective tourism information poster.
This resource provides a detailed explanation of this form of writing and its main features. A tourism information poster is a visual and persuasive representation of a tourist destination, designed to attract visitors and provide essential details about the location. Core features include persuasive language to engage the reader, clear and concise information about the destination, appealing visuals such as images and graphics, and an eye-catching, well-organised layout.
Included in this resource are two versions of the document:
Version 1: With Features Identified – highlights and labels the key features of an effective tourism advert to help pupils recognise the structure and style of persuasive informational writing.
Version 2: Without Features Identified – presents the same content without annotations, allowing pupils to practise identifying and applying the features independently.
Also included is a ‘real-life’ example of a tourism information poster that demonstrates how these elements work in practice. The example combines persuasive language, engaging images, and clear facts to inspire readers to visit the featured destination.
This resource can be used in English lessons to introduce the genre and guide pupils in creating their own tourism adverts. Teachers can use it to model effective persuasive techniques, discuss layout and presentation choices, and encourage pupils to experiment with both written and visual design elements.
Additionally, “Writing for a Purpose: Tourism Advert” can support cross-curricular learning. Pupils can apply their understanding to other subjects—such as science or geography—by creating informative posters that promote locations, habitats, or natural wonders using the same persuasive and visual techniques.
In summary, this dual-version resource is an invaluable tool for helping children understand how to combine information and persuasion effectively—developing their ability to create engaging, visually appealing tourism adverts that inform, inspire, and captivate readers.
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
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Writing for a Purpose: Persuasive Writing Bundle KS2+
Inspire your pupils to think critically, express opinions confidently, and write with impact using this Persuasive Writing Bundle — part of the Writing for a Purpose series for Key Stage 2+. This engaging collection includes four complete resources that guide children through different persuasive forms: * Balanced Argument – presenting both sides of an issue clearly and fairly before drawing a conclusion. * Advertisement – using catchy slogans, persuasive language, and imagery to sell a product or idea. * Persuasive Letter – structuring formal letters that express opinions and convince the reader to take action. * Tourism Advert – combining facts and creativity to persuade readers to visit an exciting destination. Each resource introduces the purpose and features of the text type, provides clear examples, and supports children in understanding how persuasive techniques work in real-world writing. Teachers can use them to model, discuss, and scaffold writing across English and other curriculum areas — from designing travel campaigns to debating topical issues. With structured guidance, exemplar texts, and opportunities for creative application, this bundle equips pupils with the language and skills to inform, influence, and inspire through persuasive writing. Perfect for English lessons, cross-curricular projects, or whole-school writing focuses.
£3.00
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Writing for a Purpose: Exploring Non-Fiction Genres KS2+ (14 Genres)
"Writing for a Purpose: Exploring Non-Fiction Genres" is a comprehensive learning resource designed to assist Key Stage 2+ students in understanding and mastering 14 forms of writing. This resource covers a range of genres, including Diary Recounts, News Report Recounts, Film Reviews, Balanced Arguments, Non-chronological Reports, Tourism Information Posters, Adverts, Instructions, Formal Letter, Blogs, Field Guides, Biographies, Explanation Texts and Script Writing. The resource provides an in-depth exploration of each genre, highlighting their key features and attributes with examples and exemplars provided to help students understand how to construct effective pieces of writing. Teachers can use this resource to introduce each genre, provide guidance on how to create effective pieces of writing, and offer examples for students to follow. The resource is ideal for use in English lessons, but can also be applied to other subjects to encourage and scaffold writing. Overall, "Writing for a Purpose: Exploring Non-Fiction Genres" is an invaluable resource for students looking to improve their writing skills and understand different forms of writing.
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