YEAR 12 (MEDIA EDUQAS LINEAR): Component 1, Section A: Stereotypes and Ideologies (Adv and Mar)

LESSON 6-8 (TRIPLE): This lesson looks at Stereotypes and ideologies in the 'Tide', 'Kiss of the Vampire' and 'Water Aid' adverts as well as unseen print and audio/visual stimulus both contemporary and historical. This Triple lesson explores:

-Why and how the Media create/ construct stereotypes and ideologies
-Is stereotyping still evident based upon the recent 'Racist Dove' controversy framed against the socio/cultural history of Soap/ detergent adverts
-Archetypes
-Countertypes
-Patriarchy
-Laws and legislation around Equality
-Tokenism
-Marginalisation
-Underepresentation
-Feminism: Liesbet Van Zoonen and Laura Mulvey's 'Male Gaze' theory

The Lesson includes a creative design task whereby students create a stereotyped version of themselves with a Lego resource and two Homework sheets.

This will be uploaded as a series of lessons on Component 1, Section A and will be part of a group of resources with different theories/terms as headings under each Exam Component.

This lesson is therefore Ideal for those wanting to Team Teach or teach Component 1, Sections A and B at differing times.

NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school is only providing Media Studies at A-Level, as a Two- Year Course. Moreover, each lesson has a task whereby students RAG (Red, Amber, Green) what they have learnt in the lesson against an Examiner checklist (Differentiation, peer assessment).

If you liked this resource and found it useful, it would be greatly appreciated if you could feedback or rate my resource as I am constantly trying to adapt and refine my resources to improve the learning of my students. Many thanks.