Tips and trends to help you understand what teachers in Australia and New Zealand look for on Tes Resources
With the start of the new school year just around the corner, lots of authors spend this time thinking ahead about what they might publish in 2017. We've previously created site-wide annual overviews based on the British academic cycle, but this year, for the first time, we've researched insider insights for teachers based in Australia and New Zealand.
To help with your resource planning, we have compiled monthly snapshots of what teachers are searching for, downloading and buying on Tes, plus common trends we see year in, year out.
We know that many of you will need no encouragement to put this information to good use, but just in case you need a nudge in the right direction, we've explained below the value behind each section and how you can use it.
Popular search terms: What teachers are searching for
This is what teachers are typing in the search box when they're looking for resources on Tes. If relevant, it's worth including them as keywords in your resource title and description.
Bestsellers: What teachers are buying
This is an overview of the most popular resources sold on Tes in the same month last year. Look at what types of resources teachers are buying, and also what's popular throughout the year, to inspire your own uploads.
Themes and events: Visible trends from teacher activity across the site
These are the topics we see spike in popularity every year in search terms, downloads and sales. Assemblies and one-off lessons tend to do well in these areas, plus the usual staple themes, like revision and Christmas.
Finding out more
Just so you know, these insights are based on country-specific data, so they're driven by an audience of users in Australia and New Zealand, and therefore aren't specific to an age range or subject area. Don't forget to keep an eye on the author section of the Tes Resources blog for more insights on a variety of topics.
Insider insights for the 2016-2017 academic year
In the meantime, if you have any burning questions or queries, drop us an email at email@example.com and we'll do our best to help!