Now Tes authors can track their data in Google Analytics

Michael Shaw
02nd November 2018

A request that we often get from our most active authors is to provide them with even more data about their sales.

We already provide lots of information about your visits and sales in your author dashboard. But if you’re curious to discover even more, you can now view information about visitors to your resources and shop in the world’s most popular web analytics tool, Google Analytics.

This includes real time data, plus information on all your visitors and the sources of traffic to your pages. It doesn’t include sales information at this time (though you’ll find that in your author dashboard) and it will only show data from the point that you add the tracking code. But there’s plenty of information there waiting to be seen, for those who want to see it.


If you use Google Analytics already

If you already use Google Analytics you’ll find this simple. Just log in to Tes, then click on “Edit account” in the left-hand navigation bar.

Scroll down to the bottom of the page to the section marked “Resource Author Analytics”, and paste in your Google Analytics Tracking ID.

 

 

After a day you’ll start to see information in Google Analytics.


If you’re new to Google Analytics

If you’re new to Google Analytics you’ll need to sign up to it, which is free and easy to do on the site, especially if you already have a Google account.

During the set-up in the Admin section it will ask you for a website name (and you could call that anything), then for a website URL. One crucial thing here though is not to enter the Tes website URL. If you have a blog or something similar, enter that (and if you don't - whisper it - you can just invest an imaginerary non-existent URL). 

Then click on the “Tracking info” section and “Tracking code” where you’ll find your own Tracking ID. It’s a code beginning “UA”, helpfully marked out in blue.


 

Copy your code, then log in to Tes and click on “Edit account” in the left-hand navigation bar. Scroll down to the bottom of the page to the section marked “Resource Author Analytics”, and paste in your Google Analytics Tracking ID.

 

Then wait about a day and check back in to Google Analytics. You’ll find plenty of beginner’s guides online for getting the best out of it.


Extra notes

  • Again, do note that the data in Google Analytics will only show up from when you link the accounts – it won’t show historic information.

  • You may see some discrepancies between the data in Google Analytics and in your author dashboard. These should normally be very minor (and for very boring technical differences to do with tracking).
  • You’ll be able to distinguish between many of your Acquisition Channels, including the number of people visiting your pages directly from search engines and social media. One thing to stress though is that “Direct” traffic in this case will largely include traffic from other pages within the Tes site itself (when normally it means those who’ve clicked on a link).
  • Do share any tricks or tips you discover with others in the Tes author forum.

 

Happy analysing!

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