Testing on Tes: Schools licence reminder on payment

Sian Evans
05th October 2018

Find out more about the current test of a schools licence reminder on payment

Here at Tes Resources, we are always striving to make the site as effective and efficient as it can be for our users, so that they can quickly find the resources they need to teach great lessons. It's exciting to think about future changes to the site but in order to explore what is the best next step, we have to test a few variants and let the data tell us which is the most successful.  We would only ever implement a permanent change if we find a new way of doing something that is significantly better than the original. 

We know that change makes most people uneasy, so we're keen to share what we are working on and let you know when we have winning variants that will be changed permanently.

What does this test focus on? 

To encourage more of our users to upgrade from buying an individual licence to a schools licence, we wanted this test to focus on clearer signposting when payment is taking place.

This reminder highlights the distinction between the two licences, making it clear to users that they need to purchase the school licence if they want to "share this resource with colleagues at my school".

What does it mean in practice? 

As well as keeping a control version, which will work as the payment screen does at the moment, we are testing one variation. You are likely to only see one of these when you are looking at the site. We keep a very close eye on the tests as they run to make sure that nothing dramatic is happening. Currently, tests only happen on desktop. 

You can have a look at the variation here:

When will we know the results? 

This test ran from 9th October to 15th October. This test was paused as it was not creating a positive impact on paid conversion rates. 

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