Beginner's guide to social media for resources

Heather Imrie
12th August 2015
social media


Sharing and promoting your resources on social media

If you’re an author already, you’ll know that when you publish your resources on the TES site, you’re greeted with a pop-up prompt to share your resources on social media. We thought we’d demystify the three big hitters of the social media world and explain why you might want to promote your TES resources on these platforms.



What is it?

It’s a tool where you “pin” different links, content and images to your own individually created “boards”. It’s essentially a favouriting or bookmarking system, but it looks really pretty and is a dream to use!

Why use it?

Besides its good looks and usability, the main reason it’s great is due to the thriving community of people sharing teaching ideas, resources and tips. If your TES resource has a good preview image, it’ll be perfect as a pin – and the way Pinterest works means that users can save things to come back to later, e.g. downloading your amazing resource!

Need to know

If your resource doesn’t look good, it probably won’t lend itself to being pinned. Try to make sure you have an eye-catching preview or title page that represents the quality and value of your resource.

Find TES Resources on Pinterest



What is it?

A social networking platform that allows posts (or “tweets”) of up to 140 characters to your “followers” via your personal profile.

Why use it?

Short and sweet, it’s easy to tweet about resources by simply sharing the link with a catchy headline or title to describe it. There’s also a vibrant teaching community on Twitter, and if something you share is retweeted by others, it can get more exposure and reach more people.

Need to know

Blink and you’ll miss it. Due to the instant nature of tweets, your resource could be missed if someone isn’t checking their Twitter feed at the right time. Try to strike the balance with frequency and number of tweets to ensure you’re not spamming people, but that your resources still surface regularly.

Find TES Resources on Twitter



What is it?

A social networking site where you create a profile and make “friends”, who can see your updates and posts.

Why use it?

Facebook can be a bit of a guilty pleasure, but it’s also a good place for conversations and knowledge-sharing with colleagues and like-minded people. There’s a lot of interesting pages and groups you can join that focus on education and pedagogy. With the opportunity for more text than Pinterest or Twitter, it’s ideal if you want to write about a great lesson you had, with a link to the resource you used.

Need to know

Many teachers use Facebook for non-work-related relief, so if you are writing something, try to make it interesting and relatable – as well as highlighting the usefulness of your resource.

Find TES on Facebook


Want more advice?

Our Content team are on hand with advice and ideas if you’re interested in social media but don’t know where to start, or if you’re looking for tips on developing your reach further. Drop us an email to find out more!


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